At Leagas Delaney, we believe that it's only an idea if it changes a business. To deserve to be called an idea, a thing needs true business changing, innovative potential.
Here's the interesting thing:
Throughout history, true innovation has always polarised: it frightens and threatens before it's accepted. So, in a culture where agencies and brands appear unwilling or unable to polarise, can they truly be called innovative?
We'll explore this question from a thought provoking, honest angle. And we'll show this matters to a younger generation, hungry for a radically different visions of the world, stimulated by disagreement and looking for ideas to push against and the chance for their voice to be heard.