Video is taking over the internet, but why is it so powerful? In this talk, award-winning video strategy expert and author, Jon Mowat will reveal why video content affects us so much. What actually happens to our body and mind when we watch a video? Using insights from psychological studies, Jon will demonstrate how marketers and content creators can maximise video’s chemical reaction and meet their objectives.
- Learn the chemistry behind video’s affective power
- Find out what happens to us emotionally when we watch a video
- Use this insight to create even better video marketing campaigns and get your brand thinking like a broadcaster