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Creating truthful and innovative digital content

Young savvy consumers are more engaged with brand messaging then ever. However at the same time they can pinpoint phony content at a glance, from fake news and false paid promotions to inauthentic influencer posts. Hear from our panel of experts on how they are overcoming digital marketing challenges and successfully engaging young audiences through innovative digital strategies.

Chair:

Christian Ward Stylus

Christian Ward
Stylus

 

Panellists: 

Marcela Moreira  Sony Music Entertainment

Marcela Moreira 
Sony Music Entertainment

Raven Pernille Mad Cow Films

Raven Pernille
Mad Cow Films

Max Buckland  BBC Radio 1, 1Xtra and Asian Network

Max Buckland 
BBC Radio 1, 1Xtra and Asian Network

Tamar Riley Refinery29

Tamar Riley
Refinery29