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Building brand love in an unsexy industry

Industries such as finance, healthcare, insurance and automotive don’t always scream youth. How have these traditionally ‘unsexy’ brands successfully built brand love amongst young people and engaged them using clever campaigns?

Chair:

Mark Hodge BAM

Mark Hodge

BAM

 

Speakers:

Russell Smith Transferwise

Russell Smith

Transferwise

Mike Buonaiuto Shape History

Mike Buonaiuto

Shape History

Zander Brade Monzo

Zander Brade

Monzo

Ceri Rose NHS Blood and Transplant

Ceri Rose

NHS Blood and Transplant