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Building brand love in an unsexy industry

Industries such as finance, healthcare, insurance and automotive don’t always scream youth. How have these traditionally ‘unsexy’ brands successfully built brand love amongst young people and engaged them using clever campaigns?

Panel:

Ceri Rose NHSBT

Ceri Rose
NHSBT

Katey-Rose Gregory Ingenie

Katey-Rose Gregory
Ingenie

Russell Smith Transferwise

Russell Smith
Transferwise

Mike Buonaiuto Shape History

Mike Buonaiuto
Shape History