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Personalising your marketing and communications

This session will explore some innovative and accessible ways in which Universities are delivering highly targeted, personalised communications to prospective students at different stages in their applicant journey. It will include examples from City University and the University of Bedfordshire in using data and technology to drive improved engagement and conversion in a very competitive marketplace.

Dan Beynon SMRS

Dan Beynon

SMRS

Dominic Davis City, University of London

Dominic Davis

City, University of London

Peter Simpson University of Bedfordshire

Peter Simpson

University of Bedfordshire