Broadcaster Sir Martyn Lewis’s career blends 32 years as a television journalist and news anchor. He argues that a new kind of constructive reporting which doesn’t betray journalists’ traditional values is gaining ground in many countries - including the UK. Research shows that the public are turned off by negative news and young people in particular want reporters to examine solutions as well as problems.
Marketeers will be interested in evidence that readers are much more likely to go back repeatedly to news outlets that offer this type of coverage as well as share these types of stories on social media. And Martyn counters the negative media image of young people with evidence of them turning their lives around and doing great things.