Amy Lamé will explore how we can attract, inspire and retain young people in the city, and what London will look like in the future.
The kids ad industry is gold standard when it comes to talking to kids and young people in a responsible way. Our panel of experts share what they've learnt.
Broadcaster Sir Martyn Lewis CBE talks constructive journalism and the portrayal of young people in the media.
Attest will take you through three practical ways to stay on top of tomorrow's 'next big thing' before anyone else notices it.
Inkling host a panel of the most forward thinking brands putting innovation at the heart of their strategy.
How do entertainment brands create moments that put youth consumers at the heart of their campaigns?
The influencer and agency behind this campaign share their insights.
Come and break the rules of social media marketing with Damian Keys of DK Music Management.
Seed delve deep into the minds of 1000s of Gen-Zedder students across the UK. No punches pulled... No holds barred... In their own words.
Social Chain's Oliver Yonchev will explore how to inspire the generation that wants it all.
CROWD. in collaboration with Geordie Shore's Gary "Gaz" Beadle will discuss how brands, agencies and influencers collaborate on campaigns.
Opinary will present new and innovative trends in engagement based native formats for youth marketing.
How are brands delivering the emotion that young people crave and bringing back a human touch to marketing?
The Exchange Lab and SMRS will share insights from thousands of marketing campaigns and deliver detailed information on the behaviours, likes and dislikes of students.
Qumin reveal the latest trends in the Chinese youth market.
Quiz UK University Marketing Directors on current challenges and their own approaches to this increasingly competitive market.
CROWD. will be running 3 x 45 minute workshops on how to get the most out of influencer marketing using data.
Ian Wallace, Dream Psychologist, will share how to use the imagery and stories from your night-time dreams to clearly understand your waking life dreams.
The Student Room's Hannah Morrish will help you identify the authentic messages that truly resonate with young people.
Ignore all those "70:20:10" slides that agencies like to tout around: the truth is, we're scared of innovation
In a culture where agencies and brands appear unwilling or unable to polarise, can they truly be called innovative?
Find out how youth travel leader Contiki put their purpose at the core of how they innovate, and have remained the leaders in their space since 1962.
Understand how a generation of young women are developing their own identity in a digital, social and viral world.
Mental Health Spokesperson, Danny Bowman talks about the affects of social media and the importance of providing positive messaging for young people's mental health.
In a saturated HE market, awash with similar messaging, how can you make yourself heard through the noise?
Fnatic's Head of Marketing Benoit Pagotto shares his insights into the rising world of gaming culture and esports.
A live chat with Nicole Goodwin, head of marketing for the Jägermeister brand in the UK.
***Masterclass*** Higher Education: Using data to help create a high achieving marketing and communications team
Discover how segmentation and persona development can work alongside technology to drive improvements in performance across the whole student journey.
From Brief to Bedroom – how we built a new youth brand from scratch and learned to bridge the tricky gap between agency, publisher and a Gen Z Audience
Discover how a small unit within Global ignored all advice and built PopBuzz by handing over the reins to its Gen Z audience. Now a thriving website and TV show, Popbuzz offers a safe space for brands without sacrificing the authenticity and edge its often difficult to reach audience demands.
Gini Sharvill, Global Brand Manager at Häagen-Dazs presents a case study of their recent visual rebrand
ITV's controller of marketing and media shares the secrets of launching Love Island to become the youth hit of the summer.
Mailjet will show you how you can tailor your email strategy to your youth audiences and how youth consumers are currently interacting with email.
Utilising their huge student network, The Tab will showcase exclusive research on the factors that encourage purchase behaviour amongst students.
Discover the impact of the first ever local AR-mobile game as the right marketing strategy to engage the youth in the Maldives.
1 in 10 young people will experience a mental health problem this year, yet talking about it is not every day and ordinary. Hear how this generation is taking a stand.
Avoiding ads: how to create experiences over interruptions to drive engagement
Leading student brands will reveal their approach to digital, experiential and influencer-led campaigns.
Will and Robbie from 3radical will be demonstrating how providing consumer choice in marketing has had a significant impact on marketing outcomes and enables true personalisation.
Award-winning video strategy expert and author, Jon Mowat reveals what actually happens to our body and mind when we watch a video?
Discover how and why youth charity The Prince’s Trust refreshed it’s brand to unite it’s audiences through a shared belief.