Mar
22
11:30 AM11:30

From Brief to Bedroom – how we built a new youth brand from scratch and learned to bridge the tricky gap between agency, publisher and a Gen Z Audience

Discover how a small unit within Global ignored all advice and built PopBuzz by handing over the reins to its Gen Z audience. Now a thriving website and TV show, Popbuzz offers a safe space for brands without sacrificing the authenticity and edge its often difficult to reach audience demands.

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