day 1 agenda
What are the cultural, social and tech trends that young people are living and breathing? Voxburner present the latest findings from their Youth Trends Report and quiz a panel of savvy young people.
Everybody is being encouraged to find their inner potential, their superpower. But what if you could find and activate your brand’s inner superpower?
The language of young people changes at a frightening pace with tech a key driver, so how can your brand keep up with visual slang, emojis, GIFS, in-chat messaging and podcasts?
Hilton Worldwide's Phil Cordell says that in his 30+ years in the hospitality business, one thing has produced a paradigm shift unlike anything he’s ever seen before – the influence of what he calls “the millennial mindset.”
In the fast-paced digital world in which we live, there are so many young people who are struggling to cope. What can brands do to lend support?
Hannah Morrish from The Student Room will discuss how, despite pressures and hostility, this generation remains exceptionally (and admirably) resilient, aspirational and altruistic.
Understand why Millennials are different in the workplace, and how companies can adapt their strategies to become more Millennial proof.
Young people actively want to contribute, collaborate and share - and they need organisations, communities and technology to help inspire them.
What do alcohol, tobacco, drugs and nightlife mean for young Brits today - and is your brand relevant and ready to respond?
Youth democracy charity Bite The Ballot, will talk on the lessons the organisation has learnt in how best to politically engage young citizens.
Understand how young people are incorporating new technologies in their lives and what the brands who have delved into VR and live have learnt so far.
Understand the mindset of a young woman today and how marketers can take responsibility to eliminate gender stereotypes and empower young women.
Day 2 Agenda
Taking in music, fashion, drinks, travel and er...health campaigns, he’ll explain how and why a few brands got it 100% right, and most got it 99% wrong.
Has big marketing become too predictable? Or is little marketing too bespoke? We explore what global brands can learn from nimble start-ups and vice versa.
Hear the story behind the first ever live stream fundraising event held on YouTube, which was part of Cancer Research UK’s wider Stand Up To Cancer campaign in partnership with Channel 4.
With at least 3 screens on the go and an alleged attention span of 8 seconds - how do you grab hold of an audience that won’t keep still?
Join our panel of leading CEOs and hear directly from top business leaders where marketing, and in particular youth marketing, feature in the list of priorities in the boardroom.
Chiquito will share insight into how the brand use data and insight to inform their online youth marketing strategy.
Hear from brand case studies that are winning at influencer marketing by building meaningful relationships with YouTubers, bloggers and social gurus.
Experts in entertainment discussing the marketing tactics they use to create captivating content to build a fan base around a global brand or franchise.
How can advertisers successfully get their messaging to younger generations? Join NMPi for a discussion on how to target young people in the moments that matter, and learn from our real world examples.
Passion, focus, vision. There are lots of qualities that can be transferred from sports to business. Diana Engetschwiler draws on her experiences as a former Swiss national volleyball player and marketing manager at FIFA, on the traits she believes can achieve success.