WHAT’S IN STORE FOR YMS LDN?
The YMS agenda is the perfect balance of two key concepts; youth trends and youth marketing strategies. Keynotes and panels focus on understanding young people today, as well as providing direct take-aways on how brands, agencies and marketers should act now, to ensure engagement with powerful consumers of tomorrow.
Day 1 Agenda
Joeri Van den Bergh of InSites Consulting reveals how brands can speed up their marketing strategies to get ready for the new decade
How are brands delivering the emotion that young people crave and bringing back a human touch to marketing?
Day 2 Agenda
Hear from those brands who do great things creatively within realistic budget constraints.
Gini Sharvill, Global Brand Manager at Häagen-Dazs presents a case study of their recent visual rebrand
ITV's controller of marketing and media shares the secrets of launching Love Island to become the youth hit of the summer.
Award-winning video strategy expert and author, Jon Mowat reveals what actually happens to our body and mind when we watch a video?
How have these traditionally ‘unsexy’ brands successfully built brand love amongst young people and engaged them using clever campaigns?