WHAT’S IN STORE FOR YMS LDN?
The YMS agenda is the perfect balance of two key concepts; youth trends and youth marketing strategies. Keynotes and panels focus on understanding young people today, as well as providing direct take-aways on how brands, agencies and marketers should act now, to ensure engagement with powerful consumers of tomorrow.
Day 1 - WEDNESDAY 21st March
Grab your delegate pass, meet fellow delegates over a flat white and a croissant and visit our exhibition showcase before the main event.
Amy Lamé will explore how we can attract, inspire and retain young people in the city, and what London will look like in the future.
The kids ad industry is gold standard when it comes to talking to kids and young people in a responsible way. Our panel of experts share what they've learnt.
Broadcaster Sir Martyn Lewis CBE talks constructive journalism and the portrayal of young people in the media.
Grab yourself a coffee and head down to the exhibition showcase
How do entertainment brands create moments that put youth consumers at the heart of their campaigns?
Seed delve deep into the minds of 1000s of Gen-Zedder students across the UK. No punches pulled... No holds barred... In their own words.
Social Chain's Oliver Yonchev will explore how to inspire the generation that wants it all.
CROWD. in collaboration with Geordie Shore's Gary "Gaz" Beadle will discuss how brands, agencies and influencers collaborate on campaigns.
How are brands delivering the emotion that young people crave and bringing back a human touch to marketing?
Qumin reveal the latest trends in the Chinese youth market.
CROWD. will be running 3 x 45 minute workshops on how to get the most out of influencer marketing using data.
The Student Room's Hannah Morrish will help you identify the authentic messages that truly resonate with young people.
Understand how a generation of young women are developing their own identity in a digital, social and viral world.
Mental Health Spokesperson, Danny Bowman talks about the affects of social media and the importance of providing positive messaging for young people's mental health.
YMS After Party with Capital FM’s Roman Kemp
Join Global, the Media & Entertainment Group and the Voxburner team at the YMS networking party.
Day 2 - THURSDAY 22ND March
Grab a flat white and a croissant and get set for a second day of bumper content.
In a saturated HE market, awash with similar messaging, how can you make yourself heard through the noise?
Fnatic's Head of Marketing Benoit Pagotto shares his insights into the rising world of gaming culture and esports.
A live chat with Nicole Goodwin, head of marketing for the Jägermeister brand in the UK.
Discover how segmentation and persona development can work alongside technology to drive improvements in performance across the whole student journey.
Discover how a small unit within Global ignored all advice and built PopBuzz by handing over the reins to its Gen Z audience. Now a thriving website and TV show, Popbuzz offers a safe space for brands without sacrificing the authenticity and edge its often difficult to reach audience demands.
Gini Sharvill, Global Brand Manager at Häagen-Dazs presents a case study of their recent visual rebrand
ITV's controller of marketing and media shares the secrets of launching Love Island to become the youth hit of the summer.
Breaking Silos Masterclass Content Strategy: Delivering best practice that is aimed at a more technical audience where the content focuses on providing a how-to approach to overcoming key paid search and paid social cross-channel attribution challenges.
1 in 10 young people will experience a mental health problem this year, yet talking about it is not every day and ordinary. Hear how this generation is taking a stand.
Discover how and why youth charity The Prince’s Trust refreshed it’s brand to unite it’s audiences through a shared belief.